The VP of Marketing will help us further inflect the arc of our revenue growth curve by driving the strategy and execution of our top-of-funnel lead generation and customer lifecycle marketing. You will focus on: optimizing and expanding our channel mix, improving conversion and leveling up our forecasting, tracking & reporting. The role will oversee all efforts around paid marketing, targeting, ad tech and measurement. With an eye toward building broader awareness by refining our messaging, identity and content strategy, and helping accelerate sales through thought leadership and bespoke events and industry events. This role will manage our marketing budget, media planning & buying - including SEM (Adwords, etc), paid social (Linkedin, Twitter).